… Everywhere we go, we are either being sold to or we are selling, or perhaps we are doing both, selling and being sold to.
Selling is a natural part of Human living, the art of selling doesn’t only translate to “monetary transactions” and financial renumeration, but it always brings some sort of extra advantage to those who know how to sell their problem solving skills and solutions to those who need them.
Now that you know this, here is a very important foundation to the success of your selling, whether you are selling a skill to an employer or a product to a potential buyer, take note of this key point;
📍Know your Target Audience –
If you have the best products and you sell to the wrong buyer, no matter how sincere and hardworking you are, you will remain in frustration, because you wouldn’t make any money,
Why?
Because you are busy selling the right thing to the wrong people.
If you have a football solution idea that you know football lovers will pay you for in helping them to solve a need they have while making you money, you are not going to take that idea to new mums who are concerned with their new born children are you?
Even though it is easy to say, you won’t, that is what many people are doing.
They are taking their products and services to people who aren’t interested in what it is they are doing, and they are “begging them” to buy from them or to employ them.
When it comes to the matter of selling,
You don’t beg.
Yes,
You heard that right.
You convince your customers.
Nobody begs anyone to buy when selling, you present your value in the most convincing way possible and you leave it to the customer to buy afterwards, after you have done your job of convincing the customers in a complete manner, teaching about that will elongate this series and I want to close how here, if you need to know how to sell “convincingly’ look out for the customer convincing checklist coming your way in the next installment.
To accurately determine your target audience, you have to ask the following questions and answer it.
Your answers will give you the answer to who your target audience is.
1) What am I selling? What skills, what products, what services, and what solutions am I selling?
2) What is the exact problem of my solution solving?
What needs are my solutions meeting?
(Please note that even Kings, Presidents and Dignitaries have needs, so your solution doesn’t always have to be for solving average problems, you can be equipped to solve advanced problems)
3) Who are they, where do they live, what do they like and dislike, how do they like/prefer what they like?*
4) What is their earning range/financial capacity, and what can they afford?
(This determines your pricing)
5) What are their pain points?
What are their fears, their concerns, their needs, what are their deep desires, what is that void in their life?
6) Where best can I meet these people?
Where can I target these my target audience?
What are their interests, hobbies, how do these people like to be sold to?
How do these people buy? Where do these people buy from?
What factors determined where these people currently buy from, and how can i be a person they now buy from?
(Whether you are selling a skill, service, or product)
There are more questions,
But if you attempt to answer just 50% of these questions asked, you would grow exponentially financially.
Because people buy from people, so if you know how to ethically target your people and sell convincingly to them, you will make more money no matter how tough the economy is, you will make money.
In conclusion, you should;
1) Master the ART of positioning rightly to be seen by your target audience.
2) Speak their language and use marketing linguals that your target audience can relate to that speaks to their heart and deep desires.
3) Deal with doubts and skepticism of your target audience by having a detailed Customer Conviction Checklist.
(This will be shared with you in the final session)
Do your best and leave the rest. If they need your products, they will come back.
4) Be so good at what you do that even if people don’t like you, they will respect your work.
Being respected is better than being liked.
5) Be Encouraged. This is just a season, and you will win!
*******************************
Remember,
Money doesn’t respond to tears, fears, frustration, anger, or even pity.
Money is attracted to problem solvers and value adders.
Money gravitates towards VALUE and Problem Solving and Making more money is not about “chasing money” but throwing yourself into strategically solving problems and adding real value to people’s life, no matter how slow it starts, if you keep at it, you will start “attracting money” that will steadily build wealth for you with this elevate mindset and momentum.
————————————————————————————————————————-
This Piece was Created, Written and Shared by,
SAGENEL (Nkechi Emmanuel-Layode) 2024©️ as a Teaching Series for the Members of WONDIVA Global Community.
If you would like to receive more teachings like this and be a part of the Membership of WONDIVA Global Community,
Please send a WhatsApp message to 234 0808 777 6755 to join in for Free..
Thank You for Reading and Sharing.